Hi there, welcome to my imagination.
I believe in optimism and maintaining your child-like curiosity. These two beliefs are at the core of who I am and what I do.
As a marketing strategist turned UX designer, I'm motivated to solve every day issues through practical design.
Experience
For the last six years, I've worked as a marketing strategist in a high-speed advertising agency across three national brands: Covergirl, Verizon, and Kohl's.
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Every campaign brought its own challenges, increasing my interest in the psychology behind connecting and establishing relationships with the consumers.
What brought me here
My interest in human behavior paired with my desire to create was in need of a new canvas.
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Upon discovering user experience design, I knew instantly user experience design was the canvas I was looking for.
The perfect mix of art & science, with one larger purpose - helping people navigate every day problems.
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My goal
As an ENFJ personality, I naturally enjoy helping others and sharing what I've learned.
My goal as a designer is to make other's lives easier. Design is all around us and since discovering this field it's heightened my awareness of the necessity of strong design.
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I hope to bring my skillset and determination to a team aiming to help others through design & problem solving.
Challenges I face
As a new designer, there is a lot to learn in an ever-evolving industry. From best-practices, to working collaboratively on a design project, to improving my own design skills, and much, much more.
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Through my training and educational program, I'm confident I have the foundation and detailed-oriented approach to be a successful designer.
"Every object tells a story, if you know how to read it."
-Henry Ford
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ConnectMe
UX Case Study
Everyone needs a little help from an expert from time to time. In this case study, you'll see how I navigated creating a responsive app to connect everyday users with experts, virtually across any field.
